THE ROLE OF TALENT MANAGEMENT PRACTICES IN ENHANCING EMPLOYEE PERFORMANCE: A QUALITATIVE STUDY AT PT. ERA MULIA ABADI SEJAHTERA MALANG

Abstract

This study examines how Talent Management (TM) practices influence employee performance at PT. Era Mulia Abadi Sejahtera Malang. Using a qualitative descriptive approach, data were collected through in-depth interviews, observation, and document review to explore talent attraction, development, retention, and succession planning strategies. The findings reveal that effective TM practices positively impact employee engagement, motivation, skill development, and overall performance. Challenges were identified in succession planning, performance monitoring, and training consistency. The study provides insights for strategic TM implementation in manufacturing and service-based companies and offers practical recommendations to enhance employee performance and organizational competitiveness.