ANALYSIS OF ELECTRONIC SUPPLY CHAIN MANAGEMENT, COMPETENCE AND COMPETITIVE ADVANTAGE IN E-COMMERCE PERFORMANCE

Abstract

The purpose of this study was to determine the effect of Electronic Supply Chain Management And Competitive Advantage In E-Commerce Performace. The object of this research is an e-commerce company located in Surabaya with a total of 158 respondents. The analysis technique used is the analysis using Partial Least Square estimation technique with a level of significance of 5% and using the Goodness Fit of Index to test the feasibility of the developed model Based on the results and discussion of the research results that have been stated, conclusions and suggestions can be drawn from this research. The conclusions are described as follows: E-SCM contributes to the Company's Performance. This can be interpreted that the better the perceived quality of consumers, the higher the performance of the company's consumers towards. Competence of the Company to contribute to the Company's Performance. E-SCM contributes to the Company's Performance through Competitive Advantage. The indirect contribution of e-SCM to the Company's performance through competitive advantage is smaller than the direct contribution of e-SCM to the Company's Performance. Competence of the Company to contribute to the Company's Performance through Competitive Advantage. The indirect contribution of the Company's Competence to the Company's Performance through competitive Advantage is smaller than the direct contribution of the Company's Competence to the Company's Performance. This shows that competitive advantage on price perception does not affect consumer company performance