CAREER MANAGEMENT STRATEGY APPLICATION AND ITS IMPACT ON HR PERFORMANCE

Abstract

This study aims to examine the influence of Career Management strategy implementation on improving human resource (HR) performance within the Indonesian manufacturing industry. Using a quantitative research approach, data were collected from 100 respondents representing various manufacturing companies. The findings reveal that although Career Management strategies play an important role in developing employee potential, their direct impact on HR performance is not statistically significant.

The study also found that organizational culture positively supports the implementation of Career Management strategies but does not significantly enhance overall HR performance. Furthermore, low work motivation among employees weakens the relationship between Career Management and performance improvement.

These results suggest that the effectiveness of Career Management strategies in the manufacturing sector depends on other supporting factors such as employee motivation, competency development, and organizational culture. Therefore, future research is recommended to identify additional variables that can strengthen HR performance and competitiveness in Indonesia’s manufacturing industry