THE ROLE OF THE BLUE ECONOMY IN PROMOTING SUSTAINABLE MARINE TOURISM DEVELOPMENT IN SENDANG BIRU, MALANG REGENCY

Abstract

This study examines the role of the Blue Economy in promoting sustainable marine tourism development in Sendang Biru, Malang Regency. The Blue Economy concept emphasizes the sustainable utilization of marine and coastal resources to support economic growth while preserving environmental balance and improving community welfare. Using a quantitative approach with regression analysis, this research explores the relationship between Blue Economy implementation and regional economic resilience. The results reveal that the Blue Economy variable has a positive and significant coefficient, indicating that the development of marine tourism based on Blue Economy principles contributes substantially to strengthening local economic sustainability. This finding suggests that integrating environmental preservation, community empowerment, and marine resource management can enhance tourism competitiveness and create long-term economic benefits for local communities. The study highlights the importance of policy support and collaborative efforts among stakeholders to optimize the Blue Economy as a foundation for sustainable coastal tourism and inclusive development in Malang Regency