Analysis Of Social Media Marketing , Culture, Personality And Psychology On Decisions To Become Members Of Seruni Dance School In Surabaya

English

Abstract

The importance of promotion through social media is urgently needed, because over the last few decades, the use and popularity of social media has continued to increase. This is because the Chrysanthemum Dance Studio is experiencing problems, namely the decline in members of the Chrysanthemum Dance Studio. Therefore That report's objective was towards determine those elements which influence that decision for become an member of the Seruni dance studio, from social media marketing, culture, personal and psychology. The population in this study were members of the Chrysanthemum Dance Studio as many as 40 respondents. The test used is multiple linear regression. Considering that outcomes of its research the work was completed, those findings that follows are presented: main findings of it's analysis, this was found that some elemental factors with Society Media Marketing, Culture, Individual as well as mental factors both play a big role (substantial) influence in this choice of become a member of the Seruni Dance Studio. According to study' findings it was discovered its social media marketing, aspects that are social, economic, and physiological partially had an important (substantial) influence according for what you chose of become a member of the Seruni Dance Studio. Emotional factors strongly impact the choice to become a member of the Seruni Dance Studio.