Exploring the Potential of E-Commerce: Strategies to Increase Sales at the Al-Umm Malang Community Development Foundation

Abstract

This study examines e-commerce tactics in order to boost sales at the AL-UMM Community Development Foundation. The marketing team lacks expertise, particularly in the areas of strategy and E-commerce processing, and the AL-UMM Community Development Foundation is not yet well-known in the city of Malang. This research seeks to promote the accomplishment of objectives, anticipation, effectiveness and efficiency to improve service sales at the AL-UMM Community Development Foundation. This study employs qualitative research methodologies, with a focus on observation, documentation, and interviewing procedures. Thus, complicated and thorough data are obtained by researchers. The collected data will undergo a multi-phase analysis utilizing a methodology that incorporates citations to prior diaries, interviews, and a compilation of supporting documentation. Upon conducting a thorough analysis, the author has determined that a number of factors, including a lack of account maximization, particularly in e-commerce, contribute to the fact that the AL-UMM Community Development Foundation is not wellknown in the city of Malang, despite the fact that the account is already well-implemented and structured by profile.