STRATEGI PEMBERDAYAAN IBU RUMAH TANGGA DALAM PRODUKSI ABON KERANG DI DESA TAMBAK REJO KECAMATAN SUMBERMANJING WETAN KABUPATEN MALANG

Indonesia

Abstract

The priority problems faced by fisherwomen from Tambak Rejo Village in producing shredded shells are: 1) limited knowledge and skills in shredded shell production techniques, 2) financial management skills and 3) limited market access for business groups (marketing). The methods used to help solve this problem are 1) Conducting counseling and practice of making shredded shells with the concept of high-taste and high-quality dough, 2) Simple bookkeeping training for women's business groups, 3) Counseling and practice related to selling and marketing techniques. The resulting outputs are: 1) the concept of the taste of shredded shells with good quality, 2) The model for developing a marketing network for the home industry of shredded shells, 3) training in recording small business finances using simple accounting with an individual approach is carried out during practice in the form of recording transactions until on the preparation of financial reports.