PELATIHAN DESAIN SEDERHANA UNTUK MEDIA PROMOSI UMKM DI KECAMATAN BLIMBING KABUPATEN MALANG

Abstract

The conditions of the COVID-19 pandemic have forced business actors to be able to adapt to the changes that are occurring in order to survive in the industry, such as changing the concept of selling from an offline basis to online. MSMEs, whose capital costs are lower than those of large businesses, have a great opportunity to be able to take advantage of this online base. For this reason, MSME actors must be able to maximize and streamline their marketing and promotion strategies to attract buyers and increase sales, one of which is by visualizing promotional content well. However, as ordinary people in the field of design, MSME actors generally have limitations in making designs. If graphic design usually requires software that is not easy for ordinary people to learn, now there is an alternative that can be used by everyone more easily and for free, namely Canva. By designing a price list as an attractive and informative promotional medium, it is hoped that MSME actors will be able to attract more consumers which will have an impact on increasing product sales.