PELATIHAN DIGITAL MARKETING MENGGUNAKAN GOOGLE MY BUSINESS PADA UMKM GONDANGLEGI KABUPATEN MALANG

Abstract

MSMEs play an important role in the economy in Indonesia, as they are related to job creation, poverty alleviation, contribution to innovation and a country's gross domestic product. However, many of the MSME businesses face challenges and often fail in a short period of time. Among the challenges faced by MSMEs are related to effective products and marketing methods. Use of the internet allows information to flow freely between buyers and sellers, eliminating costs from business processes and increasing customer choice. Adoption of technology for marketing is very important for the survival of small businesses. The method used is the Google My Business training method for Gondanglegi MSMEs. With the aim of educating about technology, so that technology does not become an obstacle, but becomes an aid for later development. Initial training enrolling in Google My Business and how to use it. By registering on Google My Business, these MSMEs will become known or easily accessible