Marketing Communication and Performance of Sharia Hotels in Indonesia

Seni Soniansih, Yopi Kusmiati


Abstract : This study observes marketing communications for Islamic hotels in Indonesia through content analysis methods from various trusted media such as magazines, newspapers and brochures and hotel advertisements coupled with annual financial reports published or reported to financial service authorities of all sharia hotels or those applying registered sharia principles. in the Indonesian stock
exchange from 2000 to 2020. Triangulated with descriptive analysis of the vector error correction model. We find a positive relationship between human capital investment in the field of marketing communication skills and the performance of Islamic hotels.

Keywords: Human Resources, Sharia Hospitality Marketing Communication

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