Prospektus Industri Perhotelan di Era Digital dan Pasca Pandemi di Indonesia

Murniati Murniati

Abstract


Jurnal ini bertujuan untuk mengetahui prospek bisnis industri hotel di era digital dan pasca pandemi. Kami melakukan simulasi berdasarkan estimasi pertumbuhan pengguna internet , tourism arrival dan kinerja hotel menggunakan data dari annual report tahunan semua hotel yang terdaftar di bursa saham baik di Indonesia dan malaysia setiap tahun dari tahun 2000 hingga 2019. Dalam membuat forcasting kinerja hotel, penelitian ini menggunakan model Autoregressive moving average (ARMA). Hasil estimasi digunakan untuk membandingkan kinerja industri perhotelan di Indonesia dari tahun 2000 hingga tahun 2019. Kami menemukan bahwa dengan inklusi internet yang masif memudahkan konsumen untuk membuat keputusan dalam memilih akomodasi.

Kata kunci: industri perhotelan, era digital, pasca pandemi


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DOI: https://doi.org/10.52956/jmj.v13i1.26

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